5 Ways to make Innovation a way of life in your startup Marketing February 10, 2022

Using new technologies and new methods of thinking to add value to a current idea or product, as well as to create significant changes in society, is what innovation entails. While the ease of access to financing has been named as a major factor in the startup ecosystem’s growth, it was the focus on invention that helped write the success story. 

People are the only constant in today’s society, especially in a world where technology cycles last anywhere from three to five years. Some adjustments in the way things are done are needed to keep the users and employees engaged and encouraged. How can we tell what modifications are possible? This is where innovation comes into play. Your company will grow as a result of your innovation, and you will be able to keep ahead of the competition. 

You’ll be able to maximize your startup and obtain a competitive advantage over your competitors if you use innovation to take advantage of new technologies. This shifts values and results in an entirely new startup culture. Below are Top 5 ways you can make Innovation a Way of Life in your Startup:

1. Define jobs inclusive of innovation:

Create occupations that revolve around innovation. Make it a requirement for a job. The first step in developing a spirit of innovation is to create a comfortable environment in the team where everyone can be themselves, and don’t carry the baggage of their title. Many high-tech organizations recognise that they won’t be able to attract the top personnel unless they provide the kind of flexibility that allows employees to take charge and innovate. Some of those ideas that had been selected and taken charge of by the employees themselves may even turn into a blockbuster product or company line. A younger team member can have a wonderful idea but be afraid to express it, therefore egos must be set aside. The inclusivity of innovation in job profiles will make employees feel confident in putting ideas forward. Employees will feel more confidence in putting forward ideas if innovation is included in job descriptions. This greater diversity of thought underpins an innovative mindset.

2. Empathize with the Customer Feedback:

Customer input supports companies in the effective launch of wanted and required products and services to the market, as organizations are always challenged to stay ahead of their competition by developing innovative solutions. Engaging with clients and learning about their top concerns is critical to instilling an innovative mindset in a group. Analyzing the complaints, ideas and general feedback is a fantastic way to encourage creativity. Getting honest feedback from them helps you realize what you did correctly and wrong, and it inspires everyone to come up with the best solution. Customer feedback is a priceless and limitless source of ideas that can help you match your product innovation with their current and future needs. When you start listening to your customers, you’ll be able to hear their expectations and, as a result, you’ll be able to plan for future enhancements. You’ll save time and money by listening to your customers instead of wasting time and money developing unsatisfactory products. What matters more is that customer input fuels innovation that customers actually care about.

3. Be experimental and embrace failure:

Innovation necessitates a certain amount of risk. Risk, on the other hand, frequently leads to failure, and Startups must be prepared for and accepting of this reality. Failure does not always imply a blunder. It signifies an important business lesson was learned if it was well-intentioned. The simplest way to stifle innovation is to institutionalize a corporate culture that punishes failure. Working cultures that encourage bold actions and unconventional thinking, whether or not they succeed the first time, have been critical to the success of many of today’s famous brands. When corporations play it safe, they don’t make breakthroughs. Unfortunately, most startups are only interested in small changes and methods. Adaptable organizations that can pursue both evolutionary and revolutionary breakthroughs are uncommon. These developments necessitates a cultural transformation. Employees must be given the flexibility to try new things and explore new possibilities. Failure is celebrated in some companies, which encourages innovation. It is high time now that you should embrace failure and take smart risks.

4. Support Creativity in all ways possible:                  

Encourage employees to convey their narrative to all stakeholders, including those who will immediately benefit from their innovation and those who will provide funding. Your most valuable resources are the individuals you work with. You may have some fantastic innovators in your startup who have yet to be discovered, and the more individuals who contribute, the more power you’ll have to generate and develop amazing ideas. You’ll want to personalize your approach based on what each person values and what you require of them. It could also be worthwhile to crowdsource innovative ideas from people who aren’t in your near vicinity. In the new working paradigm, providing the necessary care and support for employees will be critical to preserving a culture of innovation inside teams. Because it is crucial to care about the team in order to encourage innovation, support, including employee perks, must reflect these changes in working lives. Incentives can also aid in the development of new ideas. Another option is to give employees equity in the company if the product succeeds.

5. Enter Design Thinking:

The complete employee journey is the emphasis of how work is done with design thinking, which removes any needless workplace complexity. Many startups assume that complexity is a barrier to their success. As a result, the majority of executives consider design thinking to be a critical strategic step in enhancing efficiency. Learners’ experiences are prioritized over training content in design thinking. Intuitive and user-friendly experiences are also a focus of design thinking. As a result, when it comes to learning, professionals must pay close attention to the tools and technology they employ while disseminating information and updating abilities. Design thinking is employed in the creation of very intuitive, hands-on learning systems. Design thinking may be a powerful tool for enhancing employee experience, increasing customer loyalty, and raising competitiveness in comparison to other startups.

Conclusion: The future demands inventive thinking, which necessitates a transition from thinking of innovation as a notion to thinking of it as an attitude that must be ingrained in the minds of all employees. We will see a dramatic acceleration in the enhancement of both customer and employee experience in the employment landscape when organizations place a dominant focus on innovation as an intrinsic demand of every single worker.

Top React Libraries to try in 2021 Marketing September 13, 2021

Web development is a vast field. One of the most popular front-end Javascript libraries in this field is known as React. Being free and open-source, React helps users build UI components and user interfaces. There are multiple other frameworks available in the market such as Angular.js, but React makes for the best choice as it has many advantages over other frameworks. As the software development trends continue to change, you need to make sure that you are updated with the latest version of everything! React is mainly used to build quick, effective, and interactive user interfaces for web and/or mobile applications.

There is a reason why React has taken over the web development world and is the best choice among all front-end development frameworks.

Some of the reasons why React has become a popular choice include:

  • We all know that coding is an essential and complex part of the web development process. React makes the process much easier by offering more functionality and demanding less coding.
  • If you know the basic HTML and JavaScript concepts, then learning React will not be a hard task for you. It involves basic knowledge of the two with some additional information. You will need to spend some time understanding the React library properly.
  • React offers reusable components, meaning that these building blocks can be reused throughout the application. This saves a lot of development time.

Is React a library or a framework?

React is a toolkit that allows developers to create user interfaces (UIs) in the form of a tree of tiny components. A component is a combination of HTML and JavaScript that contains all of the logic needed to display a tiny piece of a bigger user interface. Each of these elements can be used to create increasingly complex aspects of an app.

You might be wondering that with so many library options to choose from, which one would suit your needs best? Choosing the correct React component library need not always be a complicated task. We have got you covered as we list down the most popular React UI libraries:

1. Material UI:

A User Interface library that came back with a new and improved version of itself. Loved by the developers’ community, Material UI is the best example of how simplicity can have a genuine and efficient impact. 

2. Semantic UI React:

Imagine what all customizations you would want to make to your application if you did not have any restrictions. Well, with one of the best component libraries, Semantic UI React you are free to customize your application as and how you would like. Semantic UI React has many noticeable features such as its declarative API, sub-components that provide flexibility, augmentation, etc. 

3. React Bootstrap:

The Bootstrap build for React is called React Bootstrap. An open-source bootstrap popular for the front-end, React Bootstrap negates the presence of all unwanted libraries such as jQuery. 

4. Ant Design React:

Ant Design React makes for a smooth user experience as it provides you with customizations to modify and enhance your designs. It also catches the attention of developers as it provides a mobile-friendly version that would help create mobile applications. Creating user faces that are engaging is always one of the primary goals of any developer. With Ant Design React, this goal can be accomplished easily. It allows for powerful theme customization to happen, supports multiple languages, and gives the developers power to develop a set of high-quality react components. 

5. Rebass:

A developer can now pay undivided attention to page development. Rebass makes for one of the best grid libraries and also has a theme provider. It allows developers to integrate with other libraries. This enhances the quality of their work and also upgrades the user experience. 

6. React Motion:

React Motion uses Spring configuration to define the animation. Creating realistic animations becomes much easier and quicker with the help of React Motion. React Motion also provides documentation that is not very complex and can be understood easily so you can skip worrying about the complexities. 

7. React 360:

If you want to catch up with the world today, then you must include AR/VR experience in your business. These experiences help better understand the product or service and leave the users impressed. React 360 will help you simplify the process of creating VR. Your creation will be able to run smoothly on all electronic devices that support VR. We live in a world of augmented and virtual reality, so it is best to include them in your plan.

8. React Desktop: 

A JavaScript-based library, React Desktop is one of the best React libraries whose primary goal is to bring the experience of using a native desktop to the web. Developers can easily use UI components from React Desktop to duplicate user interfaces provided by Windows and macOS.

9. Gatsby: 

Functionality from React, Webpack, and GraphQL, all combined into an open-source framework namely Gatsby. The modern world of web development is seeing Gatsby make its place as it has impressive features, friendly developer experiences, code splitting, etc.

What libraries to use with React? 

Building functional and impressive applications through a process that is much quicker and demands less coding is possible with the help of libraries. Here are some libraries you could use with React: 

1. React Router: 

Navigation in SPA can become easier with React router. It is nothing but a collection of components that can be used to compose declaratively in your application.

2. Redux: 

Redux is the best example of a State Management Library. Redux gives the developers the freedom to edit their codes even after the application is live. It can be used with frameworks like Angular, Vue, other JS frameworks in addition to the library components of React UI.

Above are a couple of libraries that can be used with React. We will follow up with a comprehensive list in our next blog soon.


Several React libraries serve specific purposes out in the market. Some of the most prominent and efficient libraries have been mentioned in this blog. Developing an application will become easier and more effective with the help of the above-mentioned framework.