The B2B marketplace was facing significant challenges that hampered its growth and user satisfaction. The existing website had an ordinary design that failed to captivate users, and its lack of responsiveness on mobile devices led to a poor user experience for a significant portion of the user base who accessed the site via smartphones and tablets. Furthermore, the platform lacked key features necessary for a seamless user experience, and the existing features were riddled with issues, making navigation and transactions cumbersome. Transactions were conducted offline, which introduced delays and heightened security concerns. Additionally, the processes for product inspection and shipment were handled manually, resulting in inefficiencies and a higher likelihood of errors.

To address these issues, a comprehensive redesign of the marketplace was undertaken. All screens were revamped to feature a clean and modern user interface (UI) that was also responsive, ensuring a smooth experience across all devices, including mobile. Key features were added to enhance functionality and user satisfaction. A managed seller catalog was introduced, allowing sellers to easily list and manage their products. An auction center was implemented to facilitate the easy tracking and placement of orders, providing users with more visibility and options.

For user authentication and security, KYC verification was implemented through a third-party service provider, ensuring the authenticity of users and simplifying the onboarding process. An integrated payment gateway was introduced, enabling users to set up Ewallets for seamless transactions. Sellers could receive payments directly into their wallets with the option to withdraw funds as needed. Partnerships with service providers were established to handle product inspections, ensuring quality and compliance. The shipment process was automated, including order tracking, to streamline operations and provide users with real-time updates on their orders.

The changes led to a drastic increase in new registrations, as the revamped design and added functionalities attracted more users. The KYC verification process facilitated easy onboarding of new users, building trust and security within the platform. Sellers benefited from the easy product cataloging feature, making it simpler to list and manage their offerings. Optimized navigation and search functionality enhanced the user experience, making it easier to find and purchase products. The introduction of Ewallets simplified the order placement process, allowing for quick and secure transactions. Automated shipment status updates and tracking improved the reliability of deliveries. The auction center became popular among users, providing a platform for greater visibility and competitive pricing for their products. Overall, these improvements significantly enhanced the functionality, security, and user experience of the B2B marketplace.