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How can businesses identify untapped opportunities, improve efficiency, and design more effective marketing campaigns? The answer lies in leveraging the power of data. Today, data analytics isn’t just a support function—it’s the backbone of decision-making. When combined with Artificial Intelligence (AI), it transforms how companies operate, enabling them to predict trends, optimize operations, and deliver better customer experiences.
Amazon Virtual Private Cloud (VPC) is a virtual network allocated to your AWS account. If you are wondering what a virtual network is, it allows communication between computers, servers, or other devices. VPC allows you to start AWS resources like EC2(Server) in your virtual network.
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In today's digital era, data is being generated at every turn. Every interaction, transaction, and process creates valuable information, yet transforming this raw data into insights that can drive business decisions remains a significant challenge for many organizations.
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At Incentius, data has always been at the heart of what we do. We’ve built our business around providing insightful, data-driven solutions to our clients. Over the years, as we scaled our operations, our reliance on tools like Pandas helped us manage and analyze data effectively—until it didn’t.
The turning point came when our data grew faster than our infrastructure could handle. What was once a seamless process started showing cracks. It became clear that the tool we had relied on so heavily for data manipulation—Pandas—was struggling to keep pace. And that’s when the idea of shifting to ClickHouse began to take root.
But this wasn’t just about switching from one tool to another; it was the story of a fundamental transformation in how we approached data analytics at scale.
When we first adopted Pandas, it felt like we had unlocked the perfect solution. The flexibility, the powerful data frames, and the ease with which we could manipulate small to mid-sized datasets—it was a game-changer. Our team of data engineers and analysts loved it for its simplicity. And, for a long time, it served us well.
But then something happened. Our datasets began to grow, and so did the complexity of our queries. We went from handling thousands of rows to millions, and then, in what seemed like no time at all, billions. The once seamless operations we had with Pandas turned into long waits for processes to complete, or worse, system crashes.
We found ourselves asking: How can we keep scaling without compromising performance?
At first, we tried to optimize Pandas in every way possible. We ran computations on smaller chunks of data, tried parallel processing techniques, and even moved to bigger and more expensive machines to support the growing memory requirements. But these were short-term fixes for a long-term challenge. Pandas was designed to load data into memory, which, for our growing datasets stored on S3, was becoming a major bottleneck.
We realized that as the data we were handling continued to scale, our tools needed to scale with it. Pandas, for all its strengths, wasn’t designed for this new world of distributed, high-performance data analytics. That’s when we started exploring alternatives—and found ClickHouse.
We didn’t immediately jump into using ClickHouse. Like any good story, there was a journey of discovery, a few moments of doubt, and ultimately, a realization that this was the solution we needed.
ClickHouse came onto our radar because of its reputation for handling real-time, high-performance analytics. It was built to thrive in environments like ours—where datasets are huge, queries are complex, and the need for speed is paramount. We started small, running a few test queries on ClickHouse to see how it would perform against Pandas. The results were staggering.
Where Pandas took minutes, sometimes hours, to process data, ClickHouse completed the same tasks in seconds. The first time we ran a complex aggregation on ClickHouse and saw the results in the blink of an eye, we knew we were onto something.
Transitioning from Pandas to ClickHouse wasn’t just about better performance; it was about rethinking how we managed our entire data pipeline. Here’s what changed:
Looking back, the decision to transition from Pandas to ClickHouse was more than just a technical upgrade—it was a turning point in how we think about data. The challenges we faced with Pandas forced us to push the boundaries and explore new technologies. ClickHouse wasn’t just a replacement; it became the foundation for a more scalable, robust, and future-proof data infrastructure.
Now, instead of being bogged down by the limitations of in-memory processing, we’re able to take on projects that involve massive datasets with confidence. Our clients benefit from faster insights, more reliable data processing, and a system that’s built to grow with them.
The move to ClickHouse wasn’t the end of our story; it was just the next chapter. As we continue to evolve and scale, we’re constantly looking for ways to push the envelope, to find new tools and technologies that allow us to deliver even greater value to our clients. The lesson we learned from this transition is simple: As the world of data evolves, so must we.
Our journey from Pandas to ClickHouse is a testament to that philosophy—an evolution driven by necessity, but one that has opened the door to endless possibilities.
And with ClickHouse powering our analytics, the possibilities are truly endless.